The greatest thing Guy Kawasaki has ever done for me was to send me this book. As a subscriber to the newsletter, HASO: Help A Socialist Out, I was included in a brief offer to download the book. Honestly, I had planned to buy it anyway—and had my eye on it. After listening to interviews with Kawasaki on different podcasts, I was convinced I needed to buy it. So, I was thrilled when the offer was made for me to receive it! He also wrote the book Enchantment, which is another of most recommended books.
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is my new recommendation to everyone’s reading list. Our world is becoming more and more influenced and changed by Social Media. Leaders of businesses, military units, and churches must understand how to leverage Social Media for the benefit of their organizations. “The Art of Social Media” tells the reader how to accomplish just that.
“The Art of Social Media” provides superior tips for social media users throughout the book. From building an excellent profile to engaging and leading in Twitter Chats, the authors take the reader step by step to avoid the many mistakes that can be made by simply not knowing what to do.
While the book was an easy read for me, it may be just the level novices need to grasp many of the newer concepts. I have been on social media for about ten years, so I have some background knowledge to get me started. One of the keys to the book for me was the hyperlinks included in the digital version. These alone opened the door to many different tools and techniques that I can use in my social media experience. For this reason, I recommend the kindle version of the book over the paperback—it would be a pain to have to type those in each time.
Another great aspect of the book was how they spotlighted the major social media platforms. Each platform has different techniques, so it was nice that the authors gave brief advice and useful tips for each of them. I learned some powerful—if not “lifesaving” tricks in each area.
With all of that said, I recommend that you buy this book right now. With social media, the information may be completely different in a couple of months. So if you want to be on the top of your game today—go out a buy this book.