Hootsuite is a social media management dashboard that I use nearly every day and several times a day when I do. I use it primarily for my Twitter account and recommend Hoosuite for three reasons:
1. Multiple Streams of Information: With Hootsuite, I can place a different topic in a stream of tweets so that I may monitor the activity in a certain hashtag. I can also create a stream of a certain group of people that I’m already following. Most of all, through the streams on the Hoosuite dashboard, I can watch all of the areas that I care about all at once.
2. Multiple Social Media Networks: While this is not a feature I use, I see the value of using Hoosuite to monitor across networks. For me, I limit most of my “back and forth” interactions to Twitter. The other networks, Instagram and Facebook, I mostly listen quietly and read what is going on, “liking” posts along the way and posting regularly. The benefit of Hootsuite is that if there is a high degree of activity across different networks, ie. a marketer, then it is beneficial to look at the entire group of networks on one screen.
3. Scheduling Options: I use the scheduling options frequently. Many times when I read my blog reader, I will want to share several posts over in my Twitter account. At the same time, however, I don’t want to spam someone with ten postings in a row—so in this case, I will “Auto-schedule” the tweets. These tweets will be spaced out every two hours. This is a big help to me. I also, when I have time, like to schedule several tweets that I create over a week’s time. It may be a series of blog post that I want people to read, or a series of quotes that I want to post, or sometimes I want to just time my tweets to correspond to an event that is happening when I know I cannot attend live—but I really want to be a part of. Scheduling tweets is a big part of my strategy for getting good information out to my followers.
These are just three reasons, I would recommend Hootsuite, and I suggest that you sign up for your own account and see what it can do for you!