For the most part, I write shorter posts on the blog. When I committed myself to write every day in January 2015, I set a word count of a minimum of 250 words. The main reason for this particular number was to make sure I always wrote something more than a couple of sentences, while I also made sure I maintained a complete thought.
Since I was planning to write every day, I wanted to also leave plenty of room for days that I didn’t have much to say and also provided space for the days that I did. Now, after about a year and a half of this, I have kept the 250-word minimum count, but have changed to “posting” every day versus “writing” every day. This change allows me to rewrite older posts on Saturday and post previously written sermons on Sundays. As I write new posts, I like keeping my word count low. This low word-count is a disadvantage because the new Google search algorithm encourages more text thus lowering the number of people that find my blog through search. However, I want to write short and concise. It fits my personality—it fits who I am. I am slowly working my way through “How to Write Short” to improve the content that I do post, and that book is giving me pointers and encouragement to keep writing short. The fact of the matter is that I write short because I do not have much to say in bulk, but over time, I have much to contribute.
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