I have been watching in all of my comic books the emergence of the new Countdown Ads. Some of the books I have, it seems are full of them and void of other advertisements.
This is interesting to me because, once the comic book profits were from advertising. I’m not naive to think that the profits came completely from outside ads, but those ads didn’t hurt.Now, it seems that these ads have gone away. Is this good for the industry? I am sure that some executive has some “good explanation” why they are seeing less and less ads. However, to me the lack of ads is a warning sign for trouble.
Advertisers want their ads read–does the outside advertisers think that their ads won’t be seen? Do they miss understand the market of comic books readers. While many ads are directed toward young people the magazines are gear toward the 30 year olds. Could it also be, as I have said before, that the comic book publishers do not understand their market?
I think that the emergence of more and more “self-advertising” is a scary trend in the comics I read.
kastor says
hey great new site can’t wait for more.
dcuboymw says
I wouldn’t worry about it…my sister works for an ad company that did lots of ads for DC. There are both in-house and outside ads in all of their comics.